How to Market your Small Business Online with a Low Budget
In order for any small business to remain relevant and competitive in today’s competition business environment, it takes a reasonable and viable marketing strategy.
Never fear, marketing your small business online is easier and less costly than ever before. There are a multitude of free or low-cost options available, and the most difficult part will be committing to get this done. Take a look at several of these ways to get you started. Don’t be concerned if they seem basic: many times it’s the basics that get you to where you need to be.
Use Social Media – Social media has significantly changed all facets of human life. Due to the millions of social media active users, social media has developed into a honeypot for many small businesses. The first step towards reaping the benefits of marketing in social media is opening social media accounts such as Facebook, Twitter, or Instagram. One of the ways of ensuring that you effectively use social media avenues in your marketing plan is by posting engaging, relevant, and informative content.
Set Up a Website – Websites play a center role in marketing and advertising small businesses. If you don’t have a website, putting one up would be a judicious move. However, if you don’t have the funds to hire a designer, perhaps engage a student to put up a simple WordPress site on your own domain with your own web hosting. This will at least ensure you are building an asset for your company. Never opt to put your business on a platform you don’t own.
Use Business Cards – Another ineffective way of marketing your small business is via business cards. Giving out your business card can help you land new clients. Make them tactility impressive, and visually appealing.
Be a Presence at Local Events – Even if your business is not locally-oriented, showing up and giving a face to your business will net you many more leads than you thought possible. You never know who the person you network with today will end up being tomorrow. (And don’t forget to bring those new business cards!)
Simple, yet effective ways to get you started in marketing and promoting your business.
To your success,